In September 2005, speaking to a group of academics at the University of Pennsylvania, Kenneth Goldsmith said, “If you don’t exist on the Internet, you don’t exist.” Owning a great website to showcase your business online is so easy today. There’s no excuse not to do it.
Let’s talk about some of the characteristics of a great online presence. Layout strategy is one of the primary considerations. What is the goal of your website? Are you trying to drive traffic to fill out a form, or sign-up for your newsletter? Whatever the objective, your website layout should reflect it.