How many times a day do you think that your ideal prospect is thinking about you? You’re probably laughing at how absurd that sounds, and in fact, none of them are thinking about you.
However, when you are physically in front of your ideal prospect at a workshop, an initial visit, or delivering a new policy, the two of you interact. During those interactions they think about the goals you’re helping them achieve. What about when you are not face-to-face? Who is telling your ideal prospects why you and your company exists, and the way that they would benefit?
Do you have a brochure that represents your company? If you don’t, why not? If you do, what does your brochure say about you and your company? The better question is, “What should it say about you and your organization?”