The Role Branding Plays
Walk into your office. Look around. Would prospects know they were in your office? Do you have company branding visible? Is your company’s logo strategically placed for maximum impact? Does the environment reflect your company brand?
Every prospect that walks through your door enters your environment. They’re not walking into the lobby of Golf Digest or Popular Mechanics so stop placing these magazines in your waiting area. Instead, celebrate and highlight your brand with literature about what makes your company unique.