When you travel you have a choice between Coach, First Class, and maybe somewhere in between too. Psychologically there is a huge difference between first class and coach. Yes, there are some nice perks offered to First-Class ticket holders, but most of the difference is in the mind of the ticket holder.
The First-Class ticket holders purchase it for themselves. They pay extra because of how they view themselves and how they want others to see them. How do you want your prospects to feel when they walk in your office? Do you want them to feel like they’re in coach or First Class? Are you proud of what you are currently offering them?