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Creating Your Bio

Do you have a bio? Is it client focused or advisor focused?

Most people write their bio in a formula they were taught when they entered the business. They usually list their achievements: academic, professional, awards, and special recognitions. Then they wrap up with personal information like where they live, their family structure, then hobbies and enjoyments. It’s as if their goal was to summarize their career path while bragging to the world how wonderful they are, and then doing it in the third person.

That’s how most people write their bios. It’s a traditional structure. However, it’s not very inspiring.